The emergence of new retail will inevitably promote the development of the commercial display market. At the same time, it will also create a certain incremental market for LED displays. There is no doubt that LED transparent screens have become a dark horse in the field of LED display subdivisions, and their widespread applications have been accepted by more and more users. This also indicates that innovation plays a key role in the field of LED display. To achieve further development in the field of commercial display, LED transparent screens need to increase investment in technology and innovation, and improve products according to the terminal needs of the business display market. The pace of transparent screen expansion will gradually accelerate, and it is expected to become an important development direction for the display industry in the future.
New advantages of LED transparent screen
Outdoor advertising has always been the most important market for LED displays. However, in recent years, as the light pollution problem of LED outdoor advertising screens has gradually increased, and the structural safety issues of LED display screens have also attracted attention from users, the relevant agencies have stricter technical standards and approval of LED outdoor display screens. Conventional LED outdoor advertising screens can brighten the city and publish information during work. However, due to its steel structure, when the LED display is not in use, it stands in the middle and is incompatible with the surrounding environment, which greatly affects the city. Beautiful. The LED transparent screen, with its characteristics of high transparency, invisible installation, and high-brightness display, just makes up for the shortcomings of conventional LED display screens in this regard, and eliminates urban aesthetic problems to the greatest extent. In the application process, the LED transparent screen is mostly installed behind the glass curtain wall. When it is not working during the day, it will not affect the surrounding environment at all. At the same time, because it adopts a new form of outdoor advertising for outdoor advertising, it avoids the approval of outdoor advertising.
In addition, as the pace of urban construction accelerates, glass curtain walls, such high-end atmospheric building materials, have gradually become more popular. The LED transparent display has a very high penetration rate, which is sufficient to ensure the brightness requirements and viewing angle range of lighting structures between floors and glass facades. At the same time, it guarantees the original lighting perspective function of the glass curtain wall. In addition, the LED transparent display screen body is light in weight and can be directly adhered to the glass curtain wall without changing the building structure without occupying space. In high-end application places, such as installing glass curtain walls in automobile 4S stores, LED transparent screens can not only achieve the best transparency of the glass, and ensure that the interior decoration design is not affected. In the case of limited glass area, the maximum screen resolution is achieved, and the transparency of the glass curtain wall is ensured. Whether viewed from indoor or outdoor, it can be seen at a glance, making the high-end atmospheric places more advanced. Of science and technology. According to statistics, the total area of China's modern glass curtain wall has exceeded 70 million square meters, mainly concentrated in urban areas. Such a huge inventory of glass curtain walls is a huge potential market for outdoor media advertising.
Therefore, in recent years, more and more businesses prefer to use LED transparent screens to decorate glass curtain wall buildings, especially in large shopping malls and technology-based enterprises. In terms of commercial display, fashion brands and high-end products also like to use LED transparent screens to set off the brand and product style. When playing the promotional content, the transparent background can not only increase the sense of science and technology, but also highlight the product itself, making high-end brands such as automobiles, fashion clothing, jewelry and more favor transparent screens. The application of LED transparent screens to glass curtain walls is not only inconsistent, but also because of its fashion, beauty, modernity and technological atmosphere, which adds a special beauty to urban architecture. Therefore, the LED transparent screen has won the unanimous recognition of everyone in the market, and has received widespread attention and enthusiasm.
Wumei showcases many highlights and excellent transparency
There is no doubt that the use of LED transparent screens in stage dance beauty display is also amazing. In the context of the country's economic development, national cultural performing arts and entertainment activities are also more popular. The demand for LED displays has increased in various cultural evenings, Spring Festival Gala and star concerts, and the LED display rental market has also followed Prosper. And in view of the application in the field of dance beauty, we can also see a lease of LED transparent screens. The traditional LED display technology in terms of space and lifting movement has been relatively mature, but its layout has more restrictions on lighting design. Box-type scenery, the installation of lighting is extremely limited, so that the lack of ambient light, ambient light on the stage, so that the stage lacks the atmosphere of the scene, it is difficult to present a perfect stage effect.
As a result, the LED transparent screen has largely made up for the shortcomings of traditional LED display screens. The LED transparent screen can be constructed according to the stage shape. The screen is staggered and suspended to represent the overall depth of the stage frame. The transparent, thin, and colorful features of the screen itself are used to produce a strong perspective effect, which makes the depth of the entire screen lengthen. In addition, the transparent LED display uses the unique screen display technology and the transparent characteristics of the screen body to form a three-dimensional, realistic and virtual ideal space. Multiple screens are displayed together, which enhances the sense of hierarchy and movement for space image movement and stage effects. sense. The contrast of the two-dimensional scene effect of the LED transparent screen and the traditional LED display shows a three-dimensional and real sense of three-dimensional space, and the visual effect is even more shocking.
Different from the clunky and regular appearance of traditional LED display screens in the past, the thin, light and beautiful characteristics of LED transparent screens will continue to help it open up a wider market. With the increasing demand for display in various fields such as glass curtain walls, stage dance display and outdoor advertising, the market size of LED transparent screens will also increase.
New retail creates incremental market for LED transparent screens (Omaha)
In recent years, with the rise of the 'new retail' concept, the digital signage industry represented by retail has rapidly expanded. LED transparent screens have played an important role in commercial retail windows, interior decoration, and building facades, bringing new retail Changed dramatically. As we all know, store window display is an important means for retail stores to display products and promote them. The LED transparent screen combines many advantages, such as convenient installation, high transparency, thin and beautiful, which perfectly solves the video display problem of the retail industry window, which enriches the advertising style and makes its advertising design very attractive.
In the application of new retail scenarios, LED transparent screens have their success stories. As a well-known international brand, Uniqlo has already used the large LED screen to open a way to discover and enjoy new retail. The LED large screen displays the categories of merchandise in the retail store, key merchandise and store promotions, so that consumers can more quickly purchase their favorite products, promote consumer demand, and increase the conversion rate of shopping in the store. At the same time, the LED transparent screen has a novel and unique display effect, and the picture is suspended above the glass curtain wall. This playback method saves more than 30% of energy than conventional LED displays, greatly reducing light pollution and reducing energy consumption.
The emergence of new retail will inevitably promote the development of the commercial display market. At the same time, it will also create a certain incremental market for LED displays. There is no doubt that LED transparent screens have become a dark horse in the field of LED display subdivisions, and their widespread applications have been accepted by more and more users. This also indicates that innovation plays a key role in the field of LED display. To achieve further development in the field of commercial display, LED transparent screens need to increase investment in technology and innovation, and improve products according to the terminal needs of the business display market. The pace of transparent screen expansion will gradually accelerate, and it is expected to become an important development direction for the display industry in the future.
In recent years, with the expansion of market demand in the Omaha LED display industry and the continuous expansion of application fields, LED display products have shown a diversified development trend. As a rising star in the LED display industry, LED transparent screens are used in glass curtain walls, stage dance beauty displays, outdoor advertising, and new retail applications. They are thin and light, do not require a steel frame structure, and are easy to install and maintain. , Is entering our field of vision with an eye-catching attitude. According to the prediction of relevant agencies, the market output value of LED transparent display will be about 87.2 billion U.S. dollars by 2025. LED transparent screen with its new application form, leading technology development and design concept close to the needs of the public has made it rise rapidly in a short period of time, and a new blue ocean market has taken shape.