After several years of urban construction, great progress has been made in the construction of smart cities, but there are still many areas to be improved. In many unknown corners of the city, the 'smart' part of smart cities has not been felt. However, the recent light pole screens have blasted the media portals of various industries. Light pole screens have ushered in a big outbreak with the advancement of smart cities.
The light pole screen can be popular in various cities naturally has its unique advantages. Compared with the light box advertisement replaced by the LED light pole screen, there are many advantages. The LED light pole screen can display dynamic video ads and can express more publicity. The content is also more eye-catching. The light pole screen has the characteristics of synchronous reception and synchronous playback, plus a design with a viewing angle greater than 140 degrees. Even in a hurry on the road, you can glance at it while sitting in a moving vehicle. Do n’t miss the content of the ad. Driving on the highway, no matter how far the car is, it is always accompanied by high-definition street light screen playback content, which also has a considerable effect on alleviating the driver's fatigue.
As far as the lamp pole screen is concerned, there are no special technical barriers in production. It has unique advantages over traditional outdoor screens in installation. It can achieve such practical results. In addition to these advantages, it also has smart city policy support. , Thanks to its grasp of the pain points of integrated information. It integrates well into the surrounding environment, breaks the limitations of traditional media advertising information, and changes the status quo of insufficient brightness and convenient information replacement in traditional displays. Achieved simulcast and rumored transmission, and reversed this pain point in one fell swoop through networking.
In terms of advertising volume, it is also very different. The light box advertisement can only be an advertisement. It is not only a small amount of replacement but also very troublesome. It takes a lot of manpower, material resources and financial resources. With a powerful control system, you can control the change of the light pole screen advertisement with the help of the control system, which is extremely convenient. Its life is also very long, the degree of light decay is relatively small, it is relatively durable, and the service life is generally 10 years.
The smart LED light pole screen can not only play multimedia content such as audio, video, text, etc., but also use a mobile phone to connect to Wi-Fi to access the Internet, monitor road video information, and display environmental data such as temperature, humidity, wind direction, wind speed, and PM2.5 value. Information such as convenience services can also be broadcast to realize business value and people's livelihood service functions. People can pay attention to changes in the surrounding environment in time and make corresponding life and production responses.
As of the first half of 2018, the total mileage of expressways in China was nearly 140,000 kilometers, and the total mileage of highways was nearly 5 million kilometers. The scale of mileage ranks first in the world. The increase in highway construction has promoted the vigorous development of outdoor advertising industry, making the market The demand for screens is also increasing. With the maturity of naked-eye 3D and VR, AR and other technologies, the future of light pole screens will have more possibilities, and the development of light pole screens will usher in a big explosion trend.
As an important segment of LED display, the development of LED light pole screens will definitely drive the development of the entire LED display industry. Looking at the entire LED display industry in China, the large but not strong state has not been able to reverse and change this state. The most important thing is to form core competitiveness, which requires each enterprise to have advanced technology and perfect after-sales service, thereby forming brand competitiveness.
At present, many enterprises in the LED display industry are mostly small and medium-sized enterprises. Many of these small and medium-sized enterprises are miserable in the chaos of the industry and the price war is prevalent. It is like a drowning child catching whatever he sees. And do whatever you can to make money. Among these enterprises' standing and chaos, often no matter what kind of screens they are in, they have to find ways to get in as long as there is a market. Whether they are traditional screens, transparent screens, or bar screens, they want to dye their fingers. As a result, many business and technical complications are caused. Not professional and not sophisticated.
As the saying goes: Greed is not chewed! This is the status quo of many enterprises, but also why the industry is large but not strong. No matter what screen the customer wants, they can basically be satisfied, and many companies claim to be able to do it, without their own characteristics and expertise. In Shenzhen, there are countless companies making LED display screens, and there are only a handful of companies making light pole screens and not other screens. These companies do not have the strength of large companies, and their energy is scattered. How can they become competitive?
From small to big, we should get the inspiration of the development of the entire LED display industry from the success of the LED light pole screen. The first is to rely on the general situation of building smart cities everywhere. The construction of smart cities will undoubtedly create opportunities for the explosion of LED light pole screens. Can the entire LED display industry catch the express of smart cities? The answer is yes.
In addition, the great popularity of the light pole screen also benefits from the integration of many current high-tech technologies and peripheral information. High-tech technologies give people a sense of grandeur, and they do n’t even need any high-tech technologies. Many of the technologies we know can bring Different sparks, and the surrounding information makes the single product of the light pole screen integrated into the local, very grounded. Our LED large screen must also be like this. Combining more high-tech in technology, return to life in application and become grounded. In this way, the LED display industry can definitely have a different situation.
And if the LED display industry really wants to become stronger, it must intensively cultivate each segment, and each segment must have more companies to operate and study, and form their own core competitiveness. Getting better and better.
As most of the population has poured into urban areas, key urban systems such as water, electricity and transportation have become overwhelmed and nearly collapsed. In 2012, China's first batch of 90 smart city pilot lists was released. The basic points of smart cities are that they can easily find the fastest routes to and from work, water supply and power are guaranteed, and streets are safer. Today's consumers are increasingly dominating, and they hope that while the cities bear the influx of people and achieve economic growth, their requirements for quality of life can be met.
In recent years, light pole screens have shown dazzling performance in many cities, such as in Xuzhou, Jiangsu. As early as 2016, the first batch of smart light pole screens were piloted with very powerful functions. In addition to the basic functions of road lighting, it integrates many functions such as Wi-Fi along the street, camera, voice broadcast, display screen, signage, environmental detection (PM2.5), weather detection, mobile phone charging, car charging pile, etc. . Tianjin, Shenzhen, and Beijing have pilot projects of LED light pole screens, and the actual results have also been accepted and approved by relevant government departments.